About

Rossie Cortes

I’m a strategic marketer with 15+ years of supervisory experience and proven track record developing and implementing marketing and brand strategies for companies in highly competitive markets. A self-driven marketer with significant experience in high-pressure, fast-paced environments that can identify and capitalize on market opportunities, generating leads, and driving adoption.

A strong detail-oriented analytical leader with digital marketing experience and vast experience creating successful digital campaigns aimed at driving business revenue and growing customer base. Experienced negotiating strategic partnerships as well as managing all marketing strategy, events, media relations, advertising, digital campaigns, influencer relations, and social media.

NICKLAUS CHILDREN'S HOSPITAL FOUNDATION, Miami, FL

EXECUTIVE DIRECTOR OF EXTERNAL AFFAIRS, Feb 2019 - Nov 2019

  • In charge of the marketing, events and stewardship departments.
  • Led the social media and media relations programs, engaging and expanding media presence, reputation, community relations, and mission impact.
  • Drove performance across all traditional and digital marketing channels, including direct mail, TV/print/OOH advertising, SEO, SEM, email marketing, social media, mobile marketing.
  • Developed and implemented the performance/growth marketing strategy that allowed us to increase online donations by 36%, increase the number of new donors by 10%
  • Established measurable marketing strategies that increase overall revenue and brand awareness.
  • Planned and executed our CRM program which included prospecting, a defined customer journey, and conversion strategies.
  • Developed robust content campaigns rooted in strategic and creative insights and created multi- and omnichannel marketing strategy that was responsible for exponential growth.
  • Oversaw all performance marketing and digital media initiatives and tools, including web content, social media profiles, and e-philanthropy programs.
  • Built marketing funnels using digital and performance marketing to increase web traffic, engagement, and conversions. Managed and tracked budgets, project timelines, creative contracts, return on investments (ROI), and market research.
  • Established departmental key performance indicators (KPIs), best practices following industry standards, and managed the donor acquisition costs vs. lifetime value (LTV) for budget distribution.

NICKLAUS CHILDREN'S HOSPITAL FOUNDATION, Miami, FL

DIRECTOR OF FOUNDATION EXTERNAL AFFAIRS, Dec 2016 - Feb 2019

  • Led multi-faceted communications and marketing team that included search engine marketing (SEM), social media, email campaigns, integrated marketing communications, brand and product marketing, creative marketing services, partnerships, content marketing, and video/photography production.
  • Worked with the external creative agency, as well as in-house graphic agency in the development of the creative strategy and the execution of various projects and campaigns across all marketing channels.
  • Developed and executed brand marketing plans, messaging platforms, and integrated marketing initiatives to increase donations among new and established donors, increase retention of past donors, and increase leads and conversions.
  • Monitored and reported key industry metrics that contained coverage, positioning, share of voice, clicks, impressions, organic and direct traffic, and online donations.
  • Managed a complex marketing budget, marketing plans, invoices, finance reporting, vendors, marketing programs, and project schedules.

IQ MEDIA COMMUNICATIONS San Juan, PR / Santiago, Chile / Miami, FL

SENIOR MARKETING COMMUNICATIONS VP, Sep 2006 - Nov 2016

  • Increased media coverage and publicity value for SAP Business Solutions in the Dominican Republic by 51%, Puerto Rico by 27%.
  • Increased media coverage for SAP Andina & Caribe by 88% in the Caribbean through the implementation of an aggressive national and international media relations program and thought leadership initiatives.
  • Improved publicity value by 30% month to month for Senior Mortgage Bankers by establishing internal and external communication programs that would lead to the strategic positioning of products and business growth.

FLEISHMAN HILLARD PUERTO RICO Guaynabo, PR

PR ACCOUNT EXECUTIVE- TECHNOLOGY DIVISION, Mar 2005 - Sep 2006

  • Planned and led the execution of PR campaigns that doubled monthly publicity value of accounts such as HP, Cisco Systems, SAS, and Evertec in Puerto Rico.
  • Developed creative public relations plans for Cisco Systems, HP, and SAS, which increased media coverage by 30% and full-page coverage by 10%.
  • Planned, pitched, and managed media interviews, media events, press conferences, product launches, and distributed press releases for Microsoft with an average publicity value of $60k month to month.

CASIANO COMMUNICATIONS San Juan, PR

BUSINESS REPORTER - CARIBBEAN BUSINESS, Nov 2003 - Feb 2005

  • Social Media Marketing
  • Digital Advertising
  • Content Marketing
  • Product Marketing
  • Website Analytics                               
  • Search Marketing (SEM & SEO)
  • Brand Marketing
  • Integrated Marketing 
  • Business Development
  • Email Marketing
  • Web Content Management
  • Customer Relationship Management 

Master of Science (MS), Marketing 2019, Florida International University, Miami, FL

Bachelor of Business Administration (BBA), Marketing, 1996, Inter American University, San German, PR

GOOGLE CERTIFICATIONS

Google Shopping Ads Certification, 2019,

Google Ads Display Certification, 2020,

Google Search Ads Certification, 2020,

Google Ads Mobile Certification, 2019,

HUBSPOT CERTIFICATIONS

Content Marketing Certification, 2019,

Growth-Driven Design Certification, 2019,

Inbound Marketing Certification, 2019,

SIX SIGMA CERTIFICATIONS

Google Analytics Certification, 2019,

Email Marketing Certification, 2019,

Lean Six Sigma Green Belt, 2019,

Lean Six Sigma Yellow Belt, 2019